85% Of Consumers Use Their Phones To Book Travel Activities
Smartphones are the most popular devices used while on the go. Americans look to social media and mobile tech when planning a trip, but they also use these tools during and after their vacation. Social media and mobile technology offer travelers real-time access to reviews, tips, photos, and location information. This crowd-sourced content has changed the trip-planning process, from inspiration to booking.*
Eighty-five percent of American consumers use their phones to book travel activities*, including restaurant reservations and sightseeing tours. Plus, more than half of consumers—60 percent—rely on their phones for navigation while traveling.