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85% Of Consumers Use Their Phones To Book Travel Activities

15 December 2021

Smartphones are the most popular devices used while on the go. Americans look to social media and mobile tech when planning a trip, but they also use these tools during and after their vacation. Social media and mobile technology offer travelers real-time access to reviews, tips, photos, and location information. This crowd-sourced content has changed the trip-planning process, from inspiration to booking.*

Eighty-five percent of American consumers use their phones to book travel activities*, including restaurant reservations and sightseeing tours. Plus, more than half of consumers—60 percent—rely on their phones for navigation while traveling.



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