This is a great example of just how easy it is to use inDest to add revenue with bookable travel experiences.

The U.S. based OTA FareUpThere has implemented inDest as an opt-in check box in their booking environment, right next to the payment details at their checkout. A clear message about the added value for the traveler is stated, in this case: “Send me a text with top activities, tours & restaurants when I land.”

Once the traveler opts in they will receive an SMS on arrival with tailor-made recommendations on things to do with the possibility to book directly. This includes activities such as restaurants, transfers, attractions, adventures and events, e.g., concerts and sports. FareUpThere will get a revenue share on each booking made by their customers.

Integrating inDest is as easy as it is important, as conversion rate has a strong correlation with the recognition travelers will have when they get SMS messages from their travel supplier on their trip.

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Malcolm Woods
Co-Founder & CEO, FareUpThere