We use cookies to improve your experience on our site. To find out more, read our Privacy Policy.

Travelers Don’t Always Prefer To Plan Ahead

13 November 2021

In March 2019, not long before the travel industry was put on hold, Phocuswright’s mid-year wrap-up* was presented. It told us about how U.S. travelers book activities and experiences.  There is a portion of the active traveler population who prefers to book travel activities in-destination. These travelers often wait until the last minute.

Across most activity categories, more than three in four activities booked in-destination happened on the day of or day before the activity.** The reasons that activities are booked last minute can vary by activity type. The top reason across activity types is simply because the traveler is not a planner. This is still true, maybe even more so now that planning ahead for travel has become increasingly challenging due to the fast-changing restrictions and adaptations in tourism that we live with today.



Sign up for our newsletter

Subscribe for Email Updates
Marketing by