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Affluent Travellers are Increasingly Prioritising Experiences and Activities

30 March 2021
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Affluent travellers are increasingly prioritising experiences and activities over relaxation or luxurious indoor accommodation.

This preference is also clear from their actions: 54% of affluent travellers have participated in an adventure travel experience and around 75% have participated in organised activities and tours. As a result, the travel activities bookings segment currently makes up 10% of the overall global travel market, has a high CAGR, and reached US$171b in 2019.

 

Source:
https://medium.com/saison-capital/bull-case-for-the-travel-industry-and-new-opportunities-bb85b2062516

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