Trivago Wants to Stay Engaged With Travelers Well After They Book Trips
Hotel-searcher Trivago’s partnership with TUI is one of several that has emerged during the coronavirus lockdowns.
During the company’s first quarter earnings call Tuesday, CEO Axel Hefer said Trivago’s recent deal to source tours and activities from TUI, which is in an early testing phase, would enable Trivago to engage with travelers during their trips, and present new opportunities. Until now, he added, Trivago mostly interacted with consumers well before their trips.