New research suggests that tours, activities, and attractions will be one of the brightest spots in the travel industry’s recovery.

A highly interesting study by Skift examines the mobile usage customer journey in detail. It provides great insights about how many travelers use mobile at each stage of their journey, how specifically they use it etc. The report is a great tool for travel brands to gain a better understanding of where they can fit into the in-destination journey in order to most meaningfully connect with travelers.

Hotel-searcher Trivago’s partnership with TUI is one of several that has emerged during the coronavirus lockdowns. During the company’s first quarter earnings call Tuesday, CEO Axel Hefer said Trivago’s recent deal to source tours and activities from TUI, which is in an early testing phase, would enable Trivago to engage with travelers during their trips, and present […]

In February, the Skift Recovery Index jumped up by four percentage points, no mean feat compared to the almost complete absence of movement over the past six months. The score hasn’t been this high since March 2020 before the full effects of the pandemic started to be felt around the world. From conversations with the […]